Insurance Software

Online Customer Sales Application

Give your clients the freedom to purchase insurance online — anytime, anywhere. Our intuitive application guides them through every step of the buying journey, from quote to policy issuance.

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Insurance Software

Why Online Customer Sales Application?

Our Online Customer Sales Application is a modern, intuitive platform that guides customers through a fast and seamless insurance purchase journey. Built on deep industry expertise and flexible tools like Higson, it enables quick customization of sales paths and insurance products. Customers can easily select and personalize their coverage using dynamic, streamlined forms, while insurers benefit from smooth data migration, system integration, and full process automation. The result is a fully digital, user-friendly experience that reduces purchase time to just a few minutes and helps insurers stay competitive.

Intuitive insurance tool for customers

Our deep insurance industry expertise enables process automation, which translates into time savings and increased productivity.

Configurable sales path

Our flexible and configurable tools, such as Higson, allow for the rapid customization and launch of new insurance products, giving you a competitive edge.

Easy selection and customization of insurance offer

We specialize in data migration and systems integration, guaranteeing a smooth and secure transition from legacy systems to modern, scalable platforms.

online customer sales application

5 Steps to Purchase Insurance Online

Our insurance software provides the customer with an intuitive insurance sales path. It consists of only 4 screens containing simple insurance forms. Purchasing time rarely exceeds 5 minutes.

1. Choice of Insurance Product

Let your customers easily explore and select the insurance product that best fits their needs. Our intuitive platform uses dynamic forms that adapt to user input, ensuring only relevant questions and a smooth start to the buying journey.

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2. Presentation of Insurance Offers

Present multiple personalized insurance offers so clients can compare coverage, premiums, and benefits in one view. They can also customize their offer, while pricing is calculated instantly through integrated rating engines for full accuracy.

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3. Collection of Required Data

Gather all remaining information needed to issue the policy quickly and securely. Customers can complete missing details, upload documents, and provide required consents through configurable, product-specific forms.

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4. Payment & Policy Issuance

Enable customers to make secure electronic payments and instantly receive their digital policy documents. The platform supports remote KYC and e-signature, allowing the entire process to be completed online.

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5. Customization of the Sales Path

Easily configure your insurance sales process to match your company’s workflows and branding. Adjust steps, layouts, and data fields without coding, while maintaining a seamless omnichannel experience across systems.

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Our online insurance sales platform uses dynamic forms that adapt based on previous answers, collecting only essential data for quote generation.

It collects only the information necessary to present the insurance offer.

See our insurance Fast Quote concept

Elements of a software system for insurance.

They can compare plans based on coverage, premium, or insured sum — or even create a custom offer themselves.

Premiums can be calculated directly in our Customer Sales Application or via your integrated pricing engine.
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See our insurance Fast Quote concept

Customers can provide missing details, upload documents, and confirm required consents and declarations — all in a secure, user-friendly environment.

The data fields are fully configurable, depending on product type, coverage, or sales channel.

Online customer Sales Aplication

Payment & Policy Issuance

Enable smooth and secure premium payments through electronic channels.

Decerto - Payment and insurance policy issue visual

Once payment is confirmed, the customer instantly receives their insurance policy and related documents in PDF format.

Our software also supports advanced features such as remote KYC and electronic signature (e-Signature).

Online customer Sales Aplication

Customization of the Sales Path

Easily tailor your insurance sales process to match your company’s workflows and branding.

Our flexible platform lets you modify steps, screen layouts, widgets, and data requirements — without coding.

It fully supports an omnichannel experience, allowing insurance data, quotes, and policies to flow seamlessly across systems.

See our insurance Fast Quote concept

Decerto Setup of insurance sales path visual.

Benefits

Fast Customization of Insurance Sales Path

Benefit from configurable and user-friendly features that allow you to quickly manage and change the logic of your insurance sales path, which can be easily adapted to clients' needs and your specific requirements.

Short Time-to-Market

Our insurance application flexibility allows you to easily and quickly modify the logic of your insurance sales path, insurance products and information presentation, responding to changing needs.

Empower Insurance Customers

Give your customers an intuitive insurance tool that allows them to self-select, customize and purchase insurance online at any time.

Improve Customer Experience

Increase customer satisfaction and experience by saving them time and allowing them to make informed decisions about which insurance products are best suited for their needs and how to buy them.

Insurance Omnichannel

Gain an insurance application that supports an omnichannel customer experience.

Implement Insurance Software On Time & Within Budget

We present simple steps to ensure a smooth and successful implementation of insurance software. Whether you are upgrading existing systems or implementing new solutions, these tips will help you navigate the process confidently, minimize disruptions, and maximize your return on investment. These are the same steps we follow in our clients' projects.

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Implement Insurance Software On Time & Within Budget

Customer Testimonials & References

See what leading insurers say about working with Decerto.

Decerto designed and delivered a modern, secure, and intuitive sales platform that significantly improved our efficiency and gave business teams greater independence in product management. Their unique combination of deep insurance expertise and strong technological know-how, combined with agile delivery, ensured the project was completed on time and to the highest standards.

Rafał Zieliński

Product Owner at InterRisk TU S.A. Vienna Insurance Group

Our goal was to create a product that addresses the real needs of entrepreneurs, without burdening them with unnecessary formalities. Previously, declaring PKD codes was time-consuming and prone to error. With this new solution, we’ve eliminated that requirement, offering our clients comprehensive and effective coverage for their businesses.

Magdalena Soińska

Product Manager at Warta (HDI/Talanx Group)

The software built by Decerto is currently the most configurable group sales platform on the Polish market. Although our salespeople initially perceived the system as complicated, after a few improvements, it was accepted and is now used daily. The GOP system allowed us to transition from difficult-to-maintain systems and replace offline calculators with a very modern online system, which is now the primary tool in group insurance.

Paweł Zbroszczyk

Director of Software Development at Nationale Nederlanden

The migration was completed over a single weekend. We did not lose any data, and most of it gained in quality and consistency. It is worth noting that the Decerto team worked alongside us throughout the process. Even though there were two teams, we worked as if we were one unified entity, both at the management and development levels. Communication and mutual understanding were the key factors in the success of this project.

Piotr Bułka

COO & Board Member of Generali Group Poland

Decerto’s ability to adapt to our ever-evolving needs and deliver exceptional results, even in a highly demanding environment, truly sets them apart. Their expertise and commitment to quality were evident at every stage of the project. Thanks to their flexible approach and seamless collaboration, we were able to achieve our goals efficiently while maintaining the highest standards. They have proven to be a trusted partner who consistently goes above and beyond to ensure success.

Łukasz Ukleja

Director of Customer Relationship Department at Warta (HDI/Talanx Group)

We’ve known the team at Decerto for many years and they have been instrumental in supporting us with valuable resources to develop and deliver our Underwriting Workbench. They have deep knowledge of the insurance market coupled with technical excellence. I highly recommend that insurers and insurtechs seek them out.

Andy Moss

Co-Founder & CEO of Send Technology Solutions

Their flexible approach to problem-solving under challenging conditions was impressive. Decerto's delivered solution was praised by external stakeholders. Cooperative and responsive, the team enabled a smooth project workflow. With their phenomenal support, many third-party clients transact using the company's portal.

Monika Muszyńska

Operational Director of Warta (HDI / Talanx Group)

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FAQs

We've gathered answers to the questions we get asked most often.

What is an Online Customer Sales Application for insurance?

It is a digital platform that enables insurance companies to sell policies directly to customers over the internet. It automates the entire journey — from initial quote generation to secure payment and instant policy issuance — providing a 24/7 buying experience.

Is the online purchase process secure?

Security is our priority. The application uses advanced data encryption, secure electronic payment gateways, and supports remote KYC (Know Your Customer) and legally binding electronic signatures (e-Signature).

How long does it take to implement the insurance sales application?

Thanks to our low-code architecture and pre-configured modules, the implementation is significantly faster than traditional custom-builds. Our "Time-to-Market" approach allows for rapid deployment and quick customization of sales paths to meet your specific business needs.

Can customers personalize their insurance coverage within the app?

Yes. The application features dynamic forms and integrated rating engines, allowing customers to adjust coverage limits, add riders, and see premium changes in real-time before completing the purchase.