360 Lead Management – The Future of Insurance Sales

Decerto, a leading provider of IT solutions for the insurance industry, is hosting an exclusive webinar on effective lead management in insurance sales.

Written by
Published on
17 June 2025

Speaker: Maciej Wir-Konas – IT Project Manager with 10+ years of experience in large-scale insurance technology projects.

Agenda:

1. Challenges in Lead Management for the Insurance Industry

  • Integration issues between data sources and CRM systems
  • Real-time data synchronization
  • Optimizing sales and customer service processes

2. Case Study: Salesforce & Warta Integration

  • Project objectives – Key business goals
  • Implementation stages – Business analysis, UX design, system integration
  • Benefits for agents – 360° customer view, personalized offers, higher sales efficiency
  • Agile & Scrum – How methodologies supported successful project delivery

3. The Impact of CRM on Sales and Customer Relationships

  • Refining sales strategies with CRM
  • Cross-selling opportunities and customer loyalty through data-driven insights

4. Q&A and Summary

  • Live Q&A – Answers to participant questions
  • Key takeaways – How to replicate success in your own organization

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